Monday, June 3, 2013

Don't Be A Copy Cat

Romans 15:20
New International Version (NIV)
20 It has always been my ambition to preach the gospel where Christ was not known, so that I would not be building on someone else’s foundation.
Every successful brand stands for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning, and without it a brand can have no traction.

Successful positioning rejects conformity. At its best, positioning elevates a brand above the fray so that people can't help but take notice. The human brain instinctively looks for things that are different and unexpected. So a brand that stands in stark contrast to its competition will attract people's attention and have a distinct advantage in the marketplace. ---Marty Neumeier
In his book Zag, Marty Neumeier says that in order to set yourself apart from everybody else in a cluttered Marketplace, you must run to where there is white noise. In other words go to where nobody else is. In a world of conformity, it’s easy to do what everybody else is doing but it takes radical differentiation to be what nobody else is.
The Apostle Paul said that it was always his ambition to preach Jesus where he was not known. The New Living Translation said, “I’ve always wanted to start a church where nobody else had.”Living in the south it’s almost impossible to start a church where there already isn’t one but it is possible to start a New Direction.
There is something different about you that God intended for the world to see. You have to go out into the world and be who God called you to be instead of getting lost in the noise of conformity.

1. Embrace your differentness. Nobody can beat you being you. There is something distinctive that God has created you for. For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11 (NIV)

2. Give people something that they need but haven’t seen before. 20 It has always been my ambition to preach the gospel where Christ was not known. There are so many people who are not in anybody’s church and they need to hear the good news in the way only you can present it. Can’t nobody tell your story the way you can.
3. Don’t build on somebody else’s foundation. Every Tub has to sit on its own bottom. Don’t be afraid to do the work of laying a foundation by going where nobody has gone before.
Dear God,

Give me the courage to go out today and find a place where nobody has thought of going. Help me to preach Jesus through my own unique way to reach people who have not been reached. Today, I’m going to set a foundation where no one has dared to go before.

In Jesus Name,

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